Nike Sportswear: Ice Cream Truck

We All Scream for Exclusive Shoe Releases

Nike does its part to break up the mid-summer heat by holding exclusive releases--from an ice cream truck. The Nike Sportswear "Always On" ice cream truck will be attending eight basketball events in New York City providing those in attendance with exclusive shoe releases, tees, stickers, shoelaces and actual ice cream. The blue truck is carrying items ranging from Nike Air Force 1 NYC Editions and Air Force 1 Hyperfuse to Spider-man ice cream and push pops. All ice cream is free to players and audience members.

Along with apparel and ice cream, Nike will be handing out "golden tickets for prizes" and encourage individuals to enter in their Twitter contest. At each stop the truck makes, Nike (@nikesportswear) will tweet a "fill in the blank" question and contestants can answer @21_Mercer (referring to the brand's flagship Soho Store) via the #alwayson hashtag. Three winners will be picked on the spot, and on August 20th, those winners will be entered into a raffle to win the grand prize of a bespoke appointment at the Soho flagship.

Creativity
The Sportswear ice cream truck's trip began on June 24th and will come to an end on August 20th when the winners will be announced. See more details on the Nike Sportswear site.

Pay with a tweet

Pay with a Tweet - Case Study - OMG version from Leif on Vimeo.

THE IDEA

Sell your products for the price of a tweet.

In today's world the value of people talking about your product is sometimes higher than the money you would get for it. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network.

It’s simple, every time somebody pays with a tweet or post on Facebook, he or she tells all their friends about the product. Boom.

THE RESULTS

We launched Pay with a Tweet with the release of our book "Oh My God What Happened And What Should I Do?".
Thanks to Pay with a Tweet we got:

* 13.000+ Downloads & Tweets in the first 72 hours
* 170.000+ Downloads & Tweets in just 6 months

The system is free to use for every content creator out there. So what we created turned out not just to be a campaign for our book, but a whole new way to trade content online.

THE RESULTS ALL TOGETHER

* 400.000+ people paid for something with a Tweet or
Facebook post in just 6 months
* 10.000+ Pay with a Tweet buttons have been created

www.knarre.com

Teb Baker London encourages styling via twitter

At 2 p.m. ET on Friday, Ted Baker London will open the first live, Twitter-operated styling studio.

Over a two-hour period, a rotating selection of seven U.S. fashion bloggers will use a live video stream and Twitter (Twitter) to direct hair stylists, makeup artists, runners and models to create a number of different looks from 450 pieces of Ted Baker’s Autumn/Winter 2010 collection. Spectators can follow the styling session, which takes place at Ted Baker’s headquarters in London, live on takeonted.com and on Twitter by following @ted_baker.

Viewers are also encouraged to tweet in their own styling suggestions with the hashtag #takeonted. The best ideas, the company promises, will have a chance of winning a prize.

We think this is a clever promotion to raise awareness of Ted Baker’s clothing line among fashion bloggers and their readers, and is sure to boost the follower count of Ted Baker’s Twitter account, which currently sports a little less than 600 followers, as well. This marks the first big social media promotion we’ve seen from the company.

Lauren Indvik - mashable

Real-Time interactive wall

The Canadian Tourism Commission and DDB Vancouver have developed a great interactive campaign to drive awareness of Canada as a tourist destination to a number of Cities in the US. The campaign integrates interactive digital screes installed in ‘screen-scapes’ with supporting print media. The screens display real time feeds from social media such as Twitter, Youtube and Facebook, providing live feeds of people’s experiences as they travel around Canada. Passers by can choose to glance at the feeds or interact with them and ‘dive’ deeper into the feeds.

This is a great demonstration of integrating social media and digital signage to drive advertising campaigns outside of the traditional channels.