Australian stationers 'Smiggle' has today run away with the prize of Australian Retailer of the year 2010 at the ARA Australian Retail Awards.
Smiggle was born in 2003 when its founder noticed a gap in the market for colourful, fun, fashion-forward stationery. The first store opened in South Yarra, Melbourne and it fast becoming the hottest retailer for bright pens, notebooks and gadgets.
Smiggle then joined Just Group's strong portfolio of brands in August 2007 and has not looked back since! In December 2008 Smiggle jumped the seas and opened its first international store in New Zealand. It's all part of the plan to be the world's most famous stationery brand.
