Recently Marks and Spencer announced that they were to put a £2 levy on all bras over a DD cup. Why you ask? Well that’s exactly what the British public said and rebelled against the giant retailer through an 11 000 strong campaign on facebook!
Beckie Williams, founder of the Facebook group ‘Busts 4 Justice’ and a 30G herself, was so infuriated by the policy that she bought a share in the company with the intention of confronting chairman Sir Stuart Rose at the next annual meeting in July.
But she won her battle as Marks and Spencer admitted it had "boobed" and promised one price would fit all.
A spokesman said: "We've heard what our customers are telling us that they are unhappy with the pricing on our DD-plus bras and that basically we've boobed."
He added: "So from Saturday May 9 no matter what size you buy, the price is going to be the same. We're not going to cut the quality though - they'll still be made to the same high standards so you get the best support on the high street."
Once overturned Marks and Spencer invited Miss Williams to be interviewed on national morning television and backed up their defeat with a 25% off all lingerie offer until May 25th. Sales have apparently rocketed since that announcement.
Supermarket giant Asda entered the fray by unveiling a £4 bra in cup sizes A to F in its George range.
What a great example of both strategic pricing by ASDA and Marks and Spencer turning what could have been a nasty piece of PR into a hugely successful and positive display of goodwill.
