Apple is reportedly preparing a major makeover of its iconic retail stores to celebrate the tenth anniversary of its retail operation.
On Tuesday, rumors quickly spread that the company is preparing a mystery launch this weekend. At the time, Boy Genius Report speculated that Apple could be launching an NFC-based point-of-sale system. At the very least, lots of secret meetings have supposedly taken place for the mystery launch.
Now it looks like the mystery launch could be a total reinvention of the Apple retail environment. According to multiple publications, the technology titan intends to roll out a new type of store known internally as “Apple Store 2.0.”
According to 9to5Mac‘s source, Apple will be revamping its personal setup service by launching a new area of the store called “Startup Sessions,” dedicated to getting people up-and-running with their new devices. Apple is also apparently getting rid of its paper signs and replacing them with interactive iPad displays and even installing “huge” monitors and sound systems in some retail locations.
There’s more, though. AppleInsider reports that the company will train its employees on how to use iPads for its retail operation. It’s not exactly known what Apple store employees will use the iPads for, but likely it would be for product demos and authorizing purchases, the latter of which is currently done on the iPhone.
In any case, it looks like an Apple Store reinvention is afoot. Don’t be surprised if your local store looks a lot more high tech when you walk in on Sunday.
Ben Parr on Mashable
