Shopping Hauls

Yep, online spruking is the future.

I guess it just taps into that innate female inquisitiveness of what other chicks have bought and what they paid for them. After all, a recommendation from a like minded person is far more compelling that the retailers stamping out what they think I should buy. In that sense it's the fashion world's version of Tripadvisor.

Currently millions of viewers are voyeuristically soaking up every minute of the 150,000 haul videos on YouTube about mundane purchases, from a bargain bag of apples to a mascara wand.

Have a look at these shoppers' hauls: xoFemmeBeauty | eyedollbeautytv | snorkleyy

"It really is exactly like show and tell," hauler Holly Go-Lightly said. "This is essentially what haul videos are, showcasing all the pretty things you found on your shopping trip, but to a larger audience in the comfort of your own home."

It's video blogging or 'vlogging' and it's got tweens, teens and adults around the world taking note. And like blogging it's already being tapped into by PR and Marketing departments alike to flog, sorry vlog their goods.