American Eagle Outfitters became the first retailer to make use of Facebook's Places on such a grand scale. This Thanksgiving weekend they took over Times Square to show off their special Facebook Deals. From now until December 14th AEO are offering $10 off AE Jeans by checking into any American Eagle store on Facebook Places!
A number of other retailers also jumped on the bandwagon for the festive period with smaller deals including:
Southwest Airlines donating $1 per check in towards air travel to the Make-a-Wish Foundation when you check in on Facebook Places.
The Hard Rock Café are donating $1 to WhyHunger to fight childhood hunger and poverty worldwide.
JC Penney are offering $10.00 off $50.00 purchases towards an assortment of merchandise and services when you Check in.
H&M are offering the first 2000 check-ins 20% off any item of choice.
Starbucks are donating $1.00 per check-in to Conservation International to help protect 5,000 acres of forest.
24 Hour Fitness are donating $1.00 to KaBOOM! for every person who checks in using Facebook Places.
The North Face are donate $1.00 to the National Park Foundation for every individual who checks-in at one of America's nearly 400 national parks or visits a The North Face retail location.
REI are supporting local conservation efforts, each time you check in at an REI store, REI will donate $1 to a local nonprofit.
The Palms Casino Resort, Las Vegas are offering to extend your stay for one extra night at no cost when you check-in. If you can't stay the extra night, receive a room upgrade.
TAO and LAVO, Las Vegas are offering complimentary admission for you and one guest on your next visit.
Harrah's are ffering a number of Deals at its various properties for people who check in at each location including:
• Bally's: buy one Jubilee! ticket and get one free.
• Paris Las Vegas: buy one Eiffel Tower Ride pass and get one free.
• Rio: get free admission to the VooDoo Lounge.
• The Flamingo Las Vegas: buy one Paradise Garden Buffet and get one free.
• O'Sheas Las Vegas: buy one drink at the Dublin Up Bar and get one free.
• Harrah's Las Vegas: buy one Flavors Buffet and get one free.
• The Imperial Palace: buy one Emperor's Buffet and get one free.
• Caesars Palace: buy one Lago Buffet and get one free.
• Planet Hollywood: buy one Spice Market Buffet and get one free.
What's interesting is that many of these retailers are opting to donate to charities with their offer. This notion of giving, especially at this time of year is very poignant to their brand values and one that customers connect with in an ongoing relationship rather than simply, have 10% off your next purchase.
It's only a matter of time until Facebook Deals starts up in Australia and then we can have some fun...
