Holograms in retail

What once started as Sci-fi make believe in Star Wars movies has now become a main stream advertising medium. Holograms are popping up everywhere from retail store windows to fashion shows and even POS, causing quite a stir. In the last few years I've seen holographic ladies getting changed in store windows after hours to live models interacting with a realtime hologram shapes.

However they're still largely being used for their novelty value without any real relevance to the brand (happy to be proven wrong here if anyone has any examples).

Here are just a few examples from an Australian company called Cheoptics Holograms:

Ecco footwear, Copenhagen airport

ECCO Cheoptics Model 300 from viZoo on Vimeo.

Lexus window display

Lexus Free Format from viZoo on Vimeo.

Chanel, Paris

Exclusive custom install in Paris from viZoo on Vimeo.

Dealies cuts through the clutter of group buying sites

With so many different online group buying sites now knocking down our doors, it can get confusing as to who offers what. Your Scoopons get confused with your Groupons, your Daily Deals with your Facebook Deals and before you know it you know it you’ve been FaceScooped.

Thankfully however there is a new delivery into the Australian market from Berlin that goes by the name of Dealies. Dealies is an aggregator of every local group buying site and allows you to compare each deal by city, type of group buying deal, group buying company or how much you want to pay. The browsing is set up so that you can sort results in your city by price, discount or time left.



With over 20 sites all feeding into it, Dealies is already the one stop shop for group buying. All in all a pretty handy tool to cut through the clutter and deluge of daily deal eDM’s.

Dealies.com.au