Wednesday, March 23, 2011

Pay with a tweet

Pay with a Tweet - Case Study - OMG version from Leif on Vimeo.



THE IDEA

Sell your products for the price of a tweet.

In today's world the value of people talking about your product is sometimes higher than the money you would get for it. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network.

It’s simple, every time somebody pays with a tweet or post on Facebook, he or she tells all their friends about the product. Boom.

THE RESULTS

We launched Pay with a Tweet with the release of our book "Oh My God What Happened And What Should I Do?".
Thanks to Pay with a Tweet we got:

* 13.000+ Downloads & Tweets in the first 72 hours
* 170.000+ Downloads & Tweets in just 6 months

The system is free to use for every content creator out there. So what we created turned out not just to be a campaign for our book, but a whole new way to trade content online.

THE RESULTS ALL TOGETHER

* 400.000+ people paid for something with a Tweet or
Facebook post in just 6 months
* 10.000+ Pay with a Tweet buttons have been created

www.knarre.com