Wednesday, September 29, 2010

FCUK's Youtique


Clothing retailer FCUK tapped 'Poke London' to create Youtique, a direct sales channel on Youtube featuring stylist Louise Roe. Roe doles out fashion tips in annotated videos that allow consumers to directly purchase the featured items through contextual links to the frenchconnection.com website, providing for a streamlined user experience.

http://www.youtube.com/user/frenchconnection

Awesome. Shopping just keeps getting more and more convenient.