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About Helen Cowley
- Helen James (née Cowley) - Creative Director Retail
- With over 16 years of advertising experience in both the UK and Australia, Helen has worked across a multitude of accounts including Disney, Virgin, Hyundai, Optus and Ikea. Having developed a passion for retail (not just Jimmy Choos) Helen chose to specialise in this field and in 2001 joined BMF advertising. She subsequently built up a retail department strengthening the offer of brands such as ALDI, P&O, Ella Baché, Budget Eyewear, MLA and OPSM. Her work has been recognised through a number of Australian Awards including ADMA and the Australian Catalogue Awards. In early 2011, Helen became a founder of Rhubarb&Custard, a specialist retail and digital advertising agency focused on future-proofing retail brands. Their clients include Rebel Sport, Amart All Sports, Ella Baché, Tourism NSW, PlayStation, FurnitureMate and On-The-Run convenience stores. Her passion is inspiring retail ideas using emerging technologies, creating retail environments and in-store brand experiences, but most of all she just loves to start a conversation.
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