Fashion retailer White Stuff has become the first in the world to install multimedia mirrors into its changing rooms to allow customers to shop virtually with their friends, bringing together social networking, web and m-commerce in a way that can have a direct impact on consumers’ buying decisions.
Shoppers using the Edinburgh store’s changing rooms will pose in front of the mirror, which then takes a high quality photo of them in their potential purchases. They then have the option to post pictures directly to Facebook or email them to friends. And after the introduction of Facebook Places earlier this year, there may also be an opportunity to share location information.
Magic Mirror claims that for every mirror installed more than 4,000 Facebook users will be exposed to the brand, and the products, each day.
There is also an optional feature of barcode scanning when the mirror is linked to an EPoS or ecommerce system.
Joanne Ellul - Retail Week
