It’s about time that one of the earliest pioneers of online commerce opened up shops on Facebook. Yesterday Amazon’s subsidiary Quidisi opened up a few stores selling household items on the social network.
Quidsi, which was acquired by Amazon for $540 million last Autumn, has created electronic commerce pages on Facebook for Soap.com, BeautyBar.com and Diapers.com. These are companies owned by Quidsi, and their social network presence together amounts to about 60,000 fans.
When you go to Soap.com’s Facebook page, you see a tab called “My List” where you can search for and purchase products all within the social network. The shopping cart on the site looks like a more sophisticated, cleaner version of the one on Amazon.com, and lets you confirm what you want to purchase. The tool also tracks your order, and encourages you to “like” the product.
This is clearly a trend that's growing. JC Penny already having a facebook store and other retailers following closely behind. If customers are too time poor to go to your store, take your store to them!
