Bit of a gimmick but entertaining and engaging none-the-less and quite frankly we need a bit of fun bought back into shopping don't we?
Debenhams in the UK has this week unveiled virtual pop-up stores at some of Britain's most famous landmarks including Trafalgar Square.
The stores are open for two days from today in George Square in Glasgow, Centenary Square in Birmingham, Albert Square in Manchester, Cardiff Castle in Wales and Trafalgar Square.
iPphone or iPad2 users who head down to the locations will see Debenhams’ top party dresses on their screen when they point their devices at the landmarks.
Shoppers will be able to virtually try on the items and order via their mobile devices.
An app, designed by GoldRun, needs to be downloaded for shoppers to see the clothing. Those who take part at the event receive a 20% discount.
See how the virtual store works in the video below.
Thursday, October 27, 2011
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