Gap use real reindeer in Christmas promotion

There’s no Donner, no Blitzen and no Rudolph in Gap’s latest social media promotion, but there’s plenty of offers.

The clothing retailer, working with digital agency AKQA, has unleashed an admittedly odd campaign that tracks eight real reindeer (not the flying kind) in a pasture in Lake Crystal, Minn.

The reindeer, which are equipped with GPS, compete in various “contests” including tests for who moves the farthest, fastest, slowest or closest to the North Pole on a particular day. Each one is connected to a different deal. Emma, for instance, will get you 40% off your whole purchase. Chloe will get you all accessories in store for $5 each.

Fans are encouraged to give their preferred reindeer a boost with supported tweets.