We know OLED technology will hit the mainstream sometime, and we know flexible screens are in the future too... then enter Samsung, which at CES showed off a pocket-sized media player with an "unbreakable" palm-sized flexible OLED screen.
In the retail world this could very well revolutionise our in store shopping experience. Imagine stores with flexi screens forming part of the asthetic creative fit out. Videos wrapped around poles or hi-res imagery playing from the ceiling. It certainly opens up a doors for more engaging retail theatre.
What's more, I have no doubt that a clever retailer will soon adopt this technology to form labels' swing tags. So for example when you go to pick up an item of clothing the tag might show you a short video about it's origin, or content of it being worn in the catwalk and pricing information can be displayed in a more engaging way.
If Samsung can produce the flexible OLED screen for an affordable price on a larger scale I'd say we will be seeing a lot more of them in the next 5 years.
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