Friday, January 14, 2011

Ebay's augmented reality app


A newly released update to eBay’s fashion app for the iPhone 4 allows customers in the UK to try on sunglasses before they buy.

Using augmented reality, the firm has introduced its “See it On” feature which gives shoppers an idea of how a pair of sunglasses will look on their face.

The app uses the iPhone 4’s front-facing camera to display an image of the shopper, before superimposing the selected sunglasses on top. If the customer likes what they see, they can choose to get the items shipped out using a next day courier or international delivery firm.

A number of styles of glasses have been added to the app, including Aviator, Wayfarers and rimless. Frames and lenses are also available in a variety of colours.

In a statement released today, the company said: “eBay’s fashion app makes it easier than ever to indulge in your passion for fashion anytime, anywhere, and become your own online stylist.”

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