Paypal is working on a television commerce (T-commerce) solution that will let consumers buy goods they see on Internet-connected TVs via their remote controls.
The new PayPal project was revealed in a blog post by Osama Bedler, the company’s VP of platform for mobile and new ventures.
“Today, I’m happy to say we’re one step closer to equipping every living room in America with T-commerce powered by PayPal,” writes Bedler. “Imagine this: lounging on your couch and channel surfing, then finding that perfect birthday present. A few clicks of your remote, and you’ve purchased the gift via your PayPal account.”
Essentially, PayPal hopes to transform its payment platform into a digital wallet, accessible anywhere there’s Internet (Internet) connectivity. To this end, the company has already announced Mobile Express Checkout, a mobile payment solution currently being used by Starbucks.
PayPal has teamed up with Canoe Ventures, Catalina Marketing, Delivery Agent, FouthWall Media and icueTV on its T-commerce initiative. No specific timing has been announced.
by Jennifer Van Grove for Mashable
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