As of today, shoppers will be able to use Google’s Local Availability feature to locate books and other products at their local Borders, as well as look up how many items are in stock, prices and store directions — a feature no other book retailer offers yet.
Borders has also announced a partnership with Meetup to promote its book signings and other store events.
The announcements follow several other recent updates to the book retailer’s digital strategy, including a new version of its website that features, most notably, customer reviews on each product page.
The company also recently unveiled its version of Amazon Prime by offering free two-day shipping and returns on all online orders for an annual price of $79. Free, 30-day trials are available at borders.com/shoprunner.
While the new developments aren’t “game-changing” by any means, they do make the brick-and-mortar bookseller slightly more competitive with its chief rivals, Barnes & Noble and Amazon.
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