Selfridges - The shop of everything

What can the shop that has everything offer to customers this season but The Museum of Everything.

Selfridges Oxford Street kicks off a two-month exhibition created by The Museum of Everything in its Ultralounge in the store’s basement tomorrow. To mark the occasion it has cleared all of its Oxford Street windows of stock, replacing this with enlarged images and cutouts taken from the show. This is the first time that the deparment store has chosen not to show any product in its Oxford Street windows and was the subject of considerable debate, according to a spokeswoman.

The Museum of Everything will run in Selfridges until the end of October and shoppers wishing to buy something from the exhibition will be able to purchase limited edition prints amd t-shirts taken from the show in the store’s Wonder Room.







John Ryan For Retail Week

Tissot Augmented Reality Window at Harrods

Tissot has partnered with Harrod's by installaing an interactive window display that enables consumers to virtually ‘try on’ watches from both the Ladies and T-Touch men’s collection, complete with a fully interactive touch screen that allows potential customers to experience the wider Tissot range range in an innovative and fresh way.
Whilst the idea and execution is no doubt highly engaging and interactive, the paper wristbands do somewhat detract from the premium nature of the watch brand, in my opinion...

Below is a video showcasing the many positive responses from potential purchasers, so perhaps my opinion doesn't matter much, in this instance.