Holograms in retail

What once started as Sci-fi make believe in Star Wars movies has now become a main stream advertising medium. Holograms are popping up everywhere from retail store windows to fashion shows and even POS, causing quite a stir. In the last few years I've seen holographic ladies getting changed in store windows after hours to live models interacting with a realtime hologram shapes.

However they're still largely being used for their novelty value without any real relevance to the brand (happy to be proven wrong here if anyone has any examples).

Here are just a few examples from an Australian company called Cheoptics Holograms:

Ecco footwear, Copenhagen airport

ECCO Cheoptics Model 300 from viZoo on Vimeo.

Lexus window display

Lexus Free Format from viZoo on Vimeo.

Chanel, Paris

Exclusive custom install in Paris from viZoo on Vimeo.