Pop-up stores tend to be fairly ephemeral affairs, quite frequently here today and gone tomorrow and this one, from Nike, in Mondello, Sicily, is no exception with a lifespan of just two months.
Designed in-house with the collaboration of Over The Rainbow, an Italian consultancy, and built by New Store Europe, this does, however, have a level of detail that marks it out as somewhat different from the normal rough and ready pop-up world.
Covering an area of about 1,076 sq ft, the store’s structure is composed of overlapping multilayer panels and a concealed hooking system for hangers and shelves.
The store is intended to highlight Nike 6.0, a new brand of clothing from the sportswear brand and, as well as the non-standard approach to construction, it also carries several video walls and hand-painted graphics.
The effect is of a deconstructed surf shack where the wooden planks are almost on the point of falling to the floor, but have somehow been frozen in time.
There is not actually a huge amount of stock in this relatively modest space, a wall of sneakers and some forward-hung T-shirts, but the effect is to focus attention on what is actually there.
The really good bit about this, however, is that it is in Mondello, the chi-chi beach resort where Palermo’s affluent head for a day out by the seaside.
If an excuse were needed to go and check out some unusual retail design while enjoying a few good meals and some decent scenery, then this must be it. You’ll have to be quick though as it is scheduled to be dismantled by August 3.
John Ryan Retail Week
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