Tuesday, November 9, 2010

Walmart Launches Crowd Saver Deals via Facebook


US giant Walmart has recently launched 'Crowd Saver' promotions through its Facebook page, allowing deals to become active when enough fans “like” a proposed item. The special prices are only available through Walmart.com, and each customer may only buy one item at the discount. It features electronics, toys, and home items.

It's a simple supply and demand model really, so if Walmart gain enough traction from a particular product they can buy it at a better price. It's much like the way IKEA have been able to launch it's massive 'new lower price' campaign this year. They have been able to offer better prices on the products that sell the most as they negotiate stronger deals with their suppliers. Well, that coupled with the buying power of the Australian dollar of course.

1 comment:

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