Gap has dropped plans to change its logo after being ridiculed by bloggers and tweeters for a new design unveiled last week.
The new look (pictured, above) was meant to give Gap a more contemporary look but was criticised for its uninspiring design. Gap consumers also objected to the change being introduced without any warning. Gap North America president Marka Hansen admitted that the US casualwear giant had not approached the launch of the new logo in the right way, adding:
“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”
She added that the logo may be changed in the future but that “when that time comes, we’ll handle it in a different way“.
The retailer said that it would revert to its traditional logo on www.gap.com and would turn it red for the US holiday season.
Exerts from Retail Week
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