While in London and the US I have been keeping my eye open for new innovative retailers who are trying something different. You can't go past 'apple' as one of the biggest innovaters in this field, however in the following few blogs I want to tell you about some of the upcoming unique concepts in the market.
One of those in the US is a company called Comptoir des cotonniers. The brand is owned by 'Fast retailer' and recently bought out the high end label 'Theory'. They also bid to buy 'Barneys' but sadly missed out.
At Comptoir des Cotonniers, their unique strategy is based on the truth that mothers and daughters like to shop together. Their whole brand premise is centred around this notion and so everything in store has been thought about with that in mind. The changingrooms are larger, allowing for mums and daughters to give their opinions on each others outfits. They also keep their price points around the US$100 mark with top end fashion staying under the US$200 price point.
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